Eco Chic – Towards Sustainable Swedish Fashion opens at Scandinavia House: The Nordic Center in America, May 5, 2010, and showcases Swedish fashion designers who take an environmentally-friendly and ethical approach to their work, without sacrificing style. On view through August 21, this exhibition illuminates high-fashion alternatives to much of today’s environmentally harmful clothing.

Proving that “going green” is more than a feel-good fad, Swedish designers collaborated to establish a culture of sustainable fashion. The fashion industry faces major challenges in both resources and labor, but designers featured in the Eco Chic exhibition strive to change the general attitude of fashion and consumption. They believe that sustainable development is not simply an empty phrase, and fashion is not just about appearance. This touring exhibition from The Swedish Institute (SI), which premiered in Belgrade in the winter of 2008, has visited major international cities including Minsk, Kiev, Riga, Istanbul, and most recently Berlin. The installation at Scandinavia House in New York marks the first American stop on this tour.

Eco Chic – Towards Sustainable Swedish Fashion presents garments and footwear by various Swedish fashion designers. Designers featured in this exhibition include: Anja Hynynen, Bergman’s, Camilla Norrback, Dem Collective, Johanna Hofring, Julian Red, Nudie, Pia Anjou, Reflective Circle, Righteous Fashion, Swedish Hasbeens, and Zion.

Scandinavia House
58 Park Avenue (at 38th Street)
New York, NY 10016