“There’s a recognized need for sustainability, especially if you’re a large business. We’re at a point where there’s nowhere to hide. You can’t make excuses like ‘It’s not within my control,’ or ‘I didn’t know about it.’

“There’s an expectation for all businesses to own up to their responsibilities and they have to go beyond that.

“It’s a new set of rules that the industry operates in, so it’s important for design students to understand the challenges they will face as they grow, especially once they start producing more than a few hundred pieces.”

Parsons The New School for Design’s new fashion dean, Burak Cakmak, who previously oversaw sustainability strategies at Gap, Kering, and Swarovski, speaking to Business of Fashion about the “new normal” of fashion education today.