“Most businesses make decisions in the vacuum of profit. Having grown up in finance, I say this with some gravity because I’ve experienced it.

“If you’re making decisions based on meeting your earnings-per-share number and not about the long-term health of your company, its employees, the environment, and the community you’re operating in, then you’re probably making a decision that isn’t good for the long term. …

“I’m running a private business. There’s no way I should make one decision based on quarterly results. I think that the whole system is built around metrics and a process that is not healthy for people and the planet. …

“People identify with the care of the environment. We’ve got to take care of our nest. People recognize Patagonia as a company that’s going to keep asking deep questions about our supply chain, the impact we’re having in the world, and looking at business through a more holistic lens other than profit. Profit is important; if it wasn’t, you wouldn’t be talking to me. But profit isn’t the only measure of success.”

Patagonia CEO Rose Marcario, speaking to Business Insider on Wednesday about how the outerwear company promotes social and environmental good while staying profitable.