The mobile repair shop, which comes with an industrial Juki sewing machine, will be open to anyone who brings in a garment, no matter what the brand. Besides educating visitors about the brand’s “Worn Wear” program, Patagonia also promises a festive atmosphere, with food, drinks, and live music added to the mix.
The Worn Wear wagon is, on its own, a sight to behold. A one-of-a-kind custom vehicle created by artist-surfer Jay Nelson, the truck comprises a solar-powered camper shell (made from salvaged redwood wine barrels) mounted on a biodiesel-powered ’91 Dodge Cummins.
Patagonia created Worn Wear in 2013 as a way to inspire people to make their clothes last a lifetime. The program aims to keep clothing—regardless of brand—in circulation for as long as possible, according to Rose Marcario, Patagonia’s CEO. When it’s time for a replacement, Patagonia wants you to invest in something that will serve you for years—even decades—to come.
“There is nothing we can change about how we make clothing that would have more positive environmental impact than simply making less,” Marcario adds. “Worn Wear is a celebration of quality products and their relationship to our lives. It’s a simple but critical message: keep your gear in action longer and take some pressure off our planet.”
In other words, if it’s broke, fix it.