Raw for the Oceans, Pharrell, Pharrell Williams, G-Star Raw, ocean conservation, oceans pollution, plastic pollution, oceans, recycled plastic, upcycled plastic, recycled denim, upcycled denim, recycled fashion, upcycled fashion, recycled clothing, upcycled clothing, Bionic Yarn, Vortex Project, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style


Bionic Yarn estimates that the full collection employs an estimated 10 tons of recycled marine debris. The line, which includes T-shirts, hoodies, boilersuits, trench coats, bomber jackets, jeans, and baseball caps in dark blue and black, features subtle detailing, plus original motifs based on its “Otto the Octopus” logo.

RELATED | Pharrell, G-Star Raw Create Denim Made From Recycled Ocean Plastic

Raw for the Oceans will be available for men and women in September, but it’s already making an impression. The Cannes Lions jury awarded the line with the Grand Prix for its inaugural product-design category.

“The end result was the clothing itself,” U.S. judge Dan Formosa, a designer at Smart Design, told Ad Age. “But the entire project was more visionary.”

+ Raw for the Oceans

+ G-Star Raw