Ecouterre was on hand on Friday to witness Project Green Search’s inaugural search for the next green It girl. (Check our previous post for a quick recap and Who’s Who.) The 10 finalists showed off their beauty, brains, and sustainability expertise at ECCO Ultra Lounge, Hollywood’s most eco-friendly hotspot. So who’s America’s Next Green Top Model? Click through to find out.

Project Green Search 2009 Finals

All 10 finalists were subject to a grueling interviews from the likes of Anna Griffin of Coco Eco, Planet Green’s Darren Moore, designer Deborah Lindquist, supermodel Josie Maran, Omniquest Media’s Michael Kaliski, and Eco-Chick’s Starre Vartan, as well as honorary judge Summer Rayne Oakes, whose modeling career helped coin the term “green model.”


Aysia Wright from Greenloop, who organized the event with Remy Chevalier, was really impressed by all the women. “Even with everything on the line [for the winner],” she told us, “the competitive spirit was at a minimum.” In fact, the contestants got along so well that some of them are planning to move to Los Angeles together and become roommates.

The goal of Project Green Search is to inspire people to align their career choices with their ethics.

The absence of cat claws may not be so surprising: The goal of Project Green Search, after all, says Wright, is to educate and inspire people to align their career choices with their social and environmental ethics, as well as connect passionate people (and potential brand ambassadors or spokeswomen) with progressive businesses and non-profits.

Project Green Search 2009 Finals


Earlier in the day, the ladies epitomized poise as they strutted down the runway—decked in the latest looks from Deborah Linquist, Doie, EcoSkin, and Stewart + Brown—in front of more than 50 bloggers, producers, and editors at the first annual Green Blog Convention hosted by EcoStiletto.

Some of the contestants got along so well that they’re planning to move to L.A. together as roommates.

After a night of organic spirits and raw food at ECCO, the judges crowned Rachel Avalon, a holistic nutritionist in Beverly Hills, as the winner for her poise, eloquence, and easy-to-relate-to manner. It was difficult to see just one of the 10 women win, Wright later confessed to us. “They are all truly green-hearted and deserving and I know each will go far in their endeavors.”

+ Project Green Search