Gretchen Jones, Fall/Winter 2011, Project Runway, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, MothLove

BLACK TEARS, STRANGE DREAM

For her eponymous label’s debut, Jones assembled a collection from sources as disparate as Frida Kahlo, Jean Michele Basquiat, Kurt Cobain, Buckminster Fuller, and the “experimental town” of Arcosanti in Arizona.

“I’ve been obsessed with Frida Kahlo, not just her aesthetic, but her tenacity and strength,” Jones tells Ecouterre.

“I’ve been obsessed with Frida Kahlo, not just her aesthetic, but her tenacity and strength,” Jones tells Ecouterre. “The architectural elements throughout the collection are inspired by Buckminster Fuller. [For] the knitwear, I really thought of the grunge movement in the Pacific Northwest and namely Kurt Cobain. [Graffiti artist] Jean-Michel Basquiat really influenced my editorial campaign, and Arcosanti is reflected in the Southwestern [references] throughout the collection.”

Each garment is named after a card from the Tarot of the Spirit deck. Jones christened the kimono cocktail mini “Open Channel,” for instance, while the slim chevron trouser is simply dubbed “Fire.”

“It’s important to name the collections and items like I do,” Jones explains, “because i feel I get to download each design with a special intimately connected to me. It’s like giving you a part of me.”

+ Gretchen Jones