Rainbow Winters puts the “high tech” in “technicolor.” The freshly launched London fashion label, designed by the loquaciously named Amy Konstanze Mercedes Rainbow Winters, offers a collection of interactive garments that change color in response to water, sunlight, or sound. Printed with specialty thermochromic and hydrochromic inks, Winters’ bespoke pieces turn the act of dressing up into a multisensory experience, subtly or not-so-subtly shifting appearance as the fabric prints interact with the great outdoors.

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For Winters, a British/Swiss new-media artist who has labored in both theater and the smart-textiles industry, her kaleidoscopic raiment offers the consummate visual statement for the flashy celebrity—or the perfect antidote for a case of the wardrobe blahs. Her inspiration is as varied as the motley hues she wields, including the rainforest, rain showers, cloud bursts, and tropical thunderstorms.

White flowers on an equally ashen bodice bloom into full, psychedelic color when water is applied.

The results are as sudden and awe-inducing as nature’s own capriciousness: White flowers on an equally ashen bodice bloom into full, psychedelic color when water is applied. A green-and-white shift dress with petal sleeves bleeds purple dye under direct sunlight. The blue-lightning motif on a silk-taffeta skirt, brought outside, is sublimated by a secondary layer of purple dots.

Then there is the Thunderstorm dress, a showpiece that Winters constructed from holographic leather and sound-reactive, animated electroluminescent panels. Exposed to music, the dress lights up to keep pace with the rhythm.

+ Rainbow Winters

[Via Fashioning Tech]