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Reformation, a cult favorite with cool girls like Taylor Swift, Karlie Kloss, and Rihanna, will donate 25 percent of sales to MUSE School CA, a Calabasas-based educational nonprofit that Amis Cameron co-founded with her sister, Rebecca Amis.

Red Carpet Green Dress had its genesis in 2010, when Amis Cameron accompanied her husband, director James Cameron, on his awards-circuit victory lap for Avatar.

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“Red Carpet Green Dress is honored for the opportunity to showcase our designs at the Academy Awards, the most important red carpet of the year,” Amis Cameron says in a statement. “My intention behind this is to highlight the importance of consuming more conscious fashion, and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.”

The dresses will get their official “coming out” at the 2nd Annual Red Carpet Green Dress Pre-
Oscar Celebration at Chateau Marmontin Los Angeles on Thursday. Ranging in price from $68 to $328, they’ll also be available at Reformation’s L.A. and New York City boutiques, as well as online at starting February 19.

+ Red Carpet Green Dress

+ Reformation