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HERE COMES THE BRIDE

Comprising eight matrimonial-themed styles in seven colors and patterns, the range telegraphs a subtly sexy, urban-boho vibe that can only be characterized as “hipster elegant.” And, considering that American brides paid an average of $1,281 for their wedding gowns in 2013—per a survey from The Knot—the pieces are also surprisingly affordable. Ivory silk gowns start at $518, while bridesmaids’ dresses range from $198 to $368.

PHOTOS | NewlyMaid Recycles Your Ugly Bridesmaid Dress into a Sexy Black Frock

“It’s your day—have it however you want it,” Reformation decrees. Just stay away from the radioactive taffeta and nobody gets hurt.

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