Ricky Gervais doesn’t think that testing cosmetics on animals is very funny. In fact, the British comedian (and three-time Golden Globes host) is using his star power to put a stop to the antiquated and ineffective practice. As the public face of Cruelty-Free International, a new global nonprofit by veteran animal-rights group BUAV, Gervais wants a worldwide ban on what he calls “cruel and unnecessary” suffering. “Animal testing for cosmetics is still allowed in most of the world,” he says. “That means thousands of animals can continue to die for the sake of a new shampoo.”


Although notorious for his irreverent humor, Gervais has few quips to spare when it involves his four-legged friends. “Whether you believe that life evolved over billions of years or God made everything, you can’t justify torturing an animal for a shampoo,” he tweeted on Thursday.

More than 80 percent of the world still permits testing on animals to establish cosmetics ingredients as safe for human use.

More than 80 percent of the world still permits testing on rabbits, guinea pigs, and other animals to establish product safety, according to Cruelty-Free International. Despite the growing pressure to replace these outmoded tests with superior non-animal toxicology assessments, however, cosmetics manufacturers have been slow to change.

By working with governments, regulators, companies, and partner organizations worldwide, Cruelty-Free International wants to place the issue of animal testing on national agendas for the first time. As part of a global strategy, the international office will work in tandem with regional campaigns in North America, Europe, and Asia.

“We are delighted to receive the backing of Ricky Gervais for this exciting and dynamic organization,” says Michelle Thew, CEO of Cruelty-Free International. “The time has come for a concerted effort to finally end animal testing for cosmetics worldwide. Cruelty-Free International will lead this global effort.”

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+ Cruelty-Free International

[Via Ecorazzi]