A German lingerie company is using technology circumvent a controversial new law that bans the import, production, or sale of synthetic lace underwear. The Eurasian Union trade directive, which took effect in the post-Soviet bloc of Russia, Belarus, and Kazakhstan in July, requires next-to-skin garments to contain at least 6 percent cotton, ostensibly to protect consumers from irritation. Because fancier knickers typically comprise materials with less than 4 percent cotton, lingerie boutiques across Russia have reportedly jettisoned most of their stock. But Lascana, a Hamburg-based firm that operates in more than 10 territories, including Russia, discovered a loophole that permits the buying and selling of three-dimensionally printed goods.
FIT TO PRINT
Together with Russian designer Viktoria Anoka and Moscow’s 3D Printus, Lascana is working to create a line of 3D-printed undergarments, which it plans to debut in November. The company revealed at least one prototype at the St. Petersburg Technical Fair in June: a bra-and-panty set, laser-sintered from nylon powder and embellished with clamshell shapes.
Not that Lascana doesn’t have several kinks to work out before their concept catches on. Anastasia Belousova, who modeled the two-piece, told the Moscow Times that the attire was “interesting but not for everyday life.”
Update: Oct. 8, 2014
Lascana told Ecouterre that its project has nothing to do with the lace ban. “The first and the most important one is that 3D underwear is only an innovation project,” a representative said. “This pilot project has nothing in common with the lingerie law and the ban of lace.”
The story just became 20 percent less interesting.
[Via Daily Dot]