Abraham Maslow would be pretty shocked at what most Americans today consider “needs.” Sarah Lazarovic’s reimagined “buyerarchy of needs” presents a new schematic for consumption, with “buying” becoming a top-level need that should only be considered when all other options (using, borrowing, swapping, thrifting, making) are exhausted. “The chart was a way for me to prioritize the manner in which I go about finding what I need,” the Canadian illustrator tells Ecouterre. “Drawing it and hanging it on my wall keeps me in check when I’m tempted to buy something for the sake of expediency, or because I don’t want to bother a friend, or trek to the thrift store.”

Sarah Lazarovic, A Bunch of Pretty Things I Didn't Buy, consumerism, consumption, conspicuous consumption, conscious consumption, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, infographics


Lazarovic has been drawing charts about consumerism and living with less for a while now. (Another of her pieces riffs off Michael Pollan’s seven-word food manifesto: “Eat food. Not too much. Mostly plants.”) These and more will be collected by Penguin in a forthcoming book of visual essays, entitled A Bunch of Pretty Things I Did Not Buy, based on the year Lazarovic spent painting all the things she liked instead of buying them.

+ A Bunch of Pretty

+ Sarah Lazarovic