Photo by Thomas Roche
SeaCell \?s? ?sel\
n. 1 a: A variant of lyocell, SeaCell is made by combining cellulose with a small percentage of seaweed. b: Boasts a litany of health claims, including stress reduction, detoxification, the exchange of minerals and vitamins between fiber and skin, and a “complete sense of well-being.” c: The subject of controversy when the New York Times reported that the lab tests it had commissioned found no seaweed in a Lululemon shirt made of VitaSea, which was made of SeaCell. The yoga-apparel company disputed the Times’ findings with its own tests, but it agreed to remove any unsubstantiated therapeutic or performance claims at the request of Canada’s Competition Bureau.