SHINY AND BRIGHT
Besides receiving mentorship from both Selfridges and the Centre for Sustainable Fashion, one Bright New Thing will receive a bursary to further develop its sustainable practices. Selfridges has also pledged to feature the winner’s Autumn/Winter 2016 collection in its stores at a later date.
Selfridges promises to do more than showcase—and sell—the Bright New Things’ collection, however. The department store plans to encourage an “exciting and interactive conversation … on the subject of sustainable, environment, and community-friendly fashion” online at www.selfridges.com, via its social channels, and through a series of in-store events.
“It will be an opportunity to discuss the relationship between retail, ecology, and ethics,” Hewson said.
Participating designers include Auria, which creates swimwear from nylon derived from recycled fishing nets; Mich Dulce, who creates hats using traditional materials from the Philippines; Unmade, which uses computer software to allow customers to customize their own knitwear; and Clothsurgeon, which creates bespoke menswear with reused fabric.
The spotlight will also extend to 30 labels who prize sustainability, such as Burberry, Gucci, Stella McCartney, Nudie Jeans, Christopher Raeburn, and surfer Kelly Slater’s Outerknown, the latter two of which are new to Selfridge’s racks.
“The project that began as Bright Young Things in 2011 has given us so much insight into the future of fashion,” Hewson said. “In this, its fifth incarnation, our Bright New Things take us far beyond brilliant design by sharing a powerful message of positivity and invention in retail.”