Suzy Amis Cameron is turning the tables on herself. After years of challenging designers to create A-list-worthy gowns for her from organic or sustainable fabrics, the “Red Carpet Green Dress” founder is ready to play couturier with her own line of apparel. “When I founded Red Carpet Green Dress, my aim was to wear one sustainable gown to the Avatar premier and make an important statement,” Amis Cameron, who is married to award-winning director James Cameron, told British Vogue on Friday. Still, her evolving needs called for a shift in tack. “I really want to find clothes that I can wear and am also at a place of desperation that is driving towards research and developing my own clothing line,” she says.

[Via British Vogue]