WWF, H&M Ink Five-Year Sustainability Partnership
H&M and the World Wildlife Fund are embarking on a five-year partnership to create a more responsible fashion industry....
Levi’s is Open-Sourcing Its Water-Saving “Water<Less” Process
On World Water Day, Levi's made a bold move. Borrowing a page from the tech industry, the denim giant went public...
How California Could Have Saved 35 Billion Liters of Water, Per Levi’s
Cue the sad trombone. Following revelations that the California reservoir storage is at its “second lowest on record”...
Ix Style’s Ethical Sandals Provide Clean Drinking Water in Guatemala
Guatemalan-based Ix Style is an ethical shoe brand with one foot in water rights and another in artisan production....
Pure Waste Textiles Aims to Save 100M Liters of Water by Year’s End
Pure Waste Textiles has launched a new Save Water Challenge to get companies to participate in reducing their water...
Patagonia Invests in Waterless Textile-Processing Firm CO2Nexus
Patagonia has thrown in its lot with CO2Nexus, a Colorado-based startup that specializes in cleaning, disinfecting,...
Vivienne Westwood Hops Into Shower for Pro-Vegetarian PETA Video
Meat isn't just murder, according to Dame Vivienne Westwood, it's also depleting the world's water supplies. Appearing...
Do Amore: Eco-Friendly Wedding Rings That Provide Clean Water for Life
Want to commit to more than each other on your wedding day? Pledge your troth with Do Amore, an eco-friendly jeweler...
WWF, H&M Partner on “Game-Changing” Water-Conservation Strategy
H&M's latest collaboration isn't one you'd expect. The Swedish high-street retailer is partnering with the World...
African-Made Cotton Has Smaller Ecological Footprint, Says New Study
Your car and home aren't the only sources of greenhouse-gas emissions. Clothing has an ecological footprint of...
PackH2O: A Collapsible Backpack for Transporting Water in the Third World
WATER-BEARERS Greif claims that WaterWear is the world's first purposed-designed water-transport product that...
H&M Launches Hawaiian-Inspired Resort-Wear to Benefit WaterAid
WATER FOR ALL H&M has sold a bikini for WaterAid every summer for the past 10 years, but this marks the first...
Greenpeace’s 3D Street Art Warns About Toxic Chemicals in Our Laundry
Yes, your eyes do deceive you. Greenpeace activists conspired with Planet Streetpainting artists to create a mind-bending...
Nike Partners With DyeCoo to Broaden Waterless Dyeing Technology
Nike is linking arms with DyeCoo Textile Systems, the Netherlands-based company that built the first commercial...
Budweiser Wants Dudes to Grow Beards for World Environment Day
Men of America, back away from the shaving cream. Budweiser wants you to conserve 1 million gallons of water by...
Help Levi’s “Unlock” 200 Million Liters of Clean Water With WaterTank Game
All the world's no longer a stage. It's just a very, very big game. Levi's is leveraging our yen for unlocking...
John Patrick Organic’s Spring/Summer 2011 Pays Tribute to the Life Aquatic
VICTOR/VICTORIA Ecco Domani Award recipient John Patrick of Organic helped kick off New York Fashion Week when...
New Fabric-Dyeing Technique Uses Fluid-State CO2, Not Water
A Dutch company has unveiled what it believes to be the first commercial dyeing machine to replace water with supercritical...