On Facebook, the São Paulo agency says the project’s intent isn’t to criticize the fashion industry, but to “draw the attention of the people for a cause so serious as child labor.”
Coupled with the hashtag #Dress4Good, the campaign encourages members of the public to post “positive fashion-forward images” on their social media.
Child trafficking is lucrative and often associated with criminal activity and corruption, according to Save the Children.
The group estimates that 215 million children are employed in child labor at any one time, not just in factories, but also in situations such as domestic servitude, organized beggary, agriculture, mining, and child soldiering.
“Sometimes sold by a family member or an acquaintance, sometimes lured by false promises of education and a “better” life—the reality is that these trafficked and exploited children are held in slave-like conditions without enough food, shelter, or clothing and often severely abused and cut off from all contact with their families,” it adds.