At Ecouterre, a big part of our roots dig into the sustainable design and architecture world. Perhaps that explains our deep love for Martha McQuade’s new sustainable line of women’s clothing, Uniform Natural, which launched this past October. McQuade is a trained architect turned fashion designer whose hemlines and silhouettes are reminiscent of our favorite modern structures.
BUILD IT GREEN
Frustrated with the years it took to complete a building, McQuade turned to “architecture for the body” and started experimenting with texture and materials. Asymmetrical cuts, diagonal draping, geometric necklines and natural gray and purple hues make this collection subtly unique. Uniform Natural pieces are handmade from sustainable, hand-dyed or block-printed fabrics like organic cotton jersey, organic cotton denim, soy, and Tencel.
McQuade’s hemlines and silhouettes are reminiscent of our favorite modern structures.
McQuade strives to be as low impact as possible and part of that is making pieces that are versatile and well-constructed. “Being sustainable goes beyond just using organic fabrics,” she says. “For me, the most important part is to make things that will last.” We second that sentiment. Investing in clothing that will stick around for years is all part of the low-consumption lifestyle.