Dame Vivienne Westwood sheared off her signature red locks not as a fashion statement, but a political one. The legendary fashion designer revealed her newly cropped hair, now an au naturel gray, at a protest at her local borough on Wednesday, when she joined comedian Mark Thomas and artist Maggi Hambling on Lillieshall Road in Clapham to oppose the eviction of Lambeth Council co-operative housing tenants. “Vivienne cut her hair as we must all wake up to climate change,” a spokeswoman for her fashion label told the Telegraph. “And secondly she wanted to cut the red out for a while and have it white—to show she’s proud of her age.”

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An active environmental campaigner, Westwood has previously spoken out about the devastating effects of global warming “The status quo will kill us,” she said in February. “People don’t realize how quickly we are marching towards a possible mass extinction. Once the global temperature goes up beyond two degrees, you can’t stop it. Current predictions are that we will see a rise of more like 4 degrees Celsius or 6°C, which would mean that everything below Paris would become uninhabitable.”

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Despite the nature of her job, Westwood is also of the mind that people are buying too many clothes. “Instead of buying six things, buy one thing that you really like” she has advised. “Don’t keep buying just for the sake of it. I just think people should invest in the world. Don’t invest in fashion, but invest in the world.”

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[Via Telegraph]