The latest collection from Way It Should Be was launched with an elaborate installation in New York last week when floating mannequins presented the sustainable designs. Behind the new line is Hassan Pierre, who first launched the luxury women’s demi-couture label in 2008 with the promise of a flourishing “ethical fashion” brand. And the 2014 collection has lived up to this idea, using organic silks for classic styles.

Luxurious and chic, the designer helps keep a focus in sustainability. Pierre ensures that the entire range is produced locally in NYC, helping keep unneccessary production transportation to a minimum. Studio representative Mirlinda Kukaj told Ecouterre that Pierre worked closely with his mills in North Carolina and Colorado to create the collection, producing different variations in peace silk, such as organza, faille, jersey.”The zero-waste method is used in all collections allowing the use of excess fabric to create unique and innovative accessories,” says Kukaj, speaking about the sustainable elements of the collection.

The new line also includes organic cotton fabrics. But Pierre also gave materials a ‘second life’, incorporating vintage dead stock fabrics into the collection such as a 1983 Valentino floral print in tangerine and ivory.

The studio remain a popular brand by exploring these innovative fabrics and bespoke tailoring, creating simple yet sophisticated styles that they aim to be timeless pieces. This time round, however, the designer is modernizing the range by playing with 3-D printing on bags, and introducing the innovative technology into the collection.

+ Way It Should Be