The models at Givenchy at Spring/Summer 2014 Paris Fashion Week dazzled the crowd with their crystalline faces designed by makeup artist Pat McGrath. But sometimes beauty is no easy feat, as McGrath has revealed that the models sat in the makeup chair for a whopping 12 hours as their glitter masks were applied. Along with forty assistants, McGrath’s creations prove that sometimes beauty is in fact pain!

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Givenchy, Paris Fashion Week, Paris, Spring/Summer 2014, glitter masks, eco-friendly beauty, eco-beauty, sustainable beauty, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Riccardo Tisci, Pat McGrath, bizarre eco-fashion

McGrath’s creativity for makeup on the runway knows no bounds, and the display at Givenchy may be her most creative endeavor yet. Hundreds of glitzy crystals, sequins and netting were used to create the restrictive looking masks that likely left models less than comfortable.

With bold rich colors and ruby red sparkly lips, the masks looked part Kabuki, part tribal and all decadence. The crystal masks were created to compliment lead Givenchy designer Riccardo Tisci’s penchant for Japanese and African elements that made their way into the Spring 2014 collection. The resulting look, although complicated, was gorgeously surreal, an innovative take on “makeup.”

The arduous process was documented by McGrath herself on her Instagram account, where she showed the twelve hour long process from start to finish to achieve the eerie faux masks. After enduring the lengthy application process and walking the runway, the models received an impromptu exfoliation, as the crystals and sequins were rubbed and removed by many hands at once.

+ Givenchy

[Via Fashionista]