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ABOUT FREITAG

It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying.

Quite unintentionally, the brothers landed a hit. Today, Freitag products are sold and copied all around the globe.

In 2014, they gave themselves a new raw material on which to flex their creative muscles: F-abric. Their rugged, completely compostable textiles are based on vegetable fibers produced using a minimum of resources within an area of 2,500 kilometers from the factory.

+ R123 Woolf $340

+ Freitag

Originally published on October 12, 2016.