Wool Week, Campaign for Wool, La Galleria, U.K., United Kingdom, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, sustainable wool

Woolen “egg” by Giles Deacon


Prince Charles founded the five-year Campaign for Wool in 2010 to boost the fiber’s flagging popularity in the wake of cheaper synthetics. “Wool is one of the world’s great natural fibers, famous for its versatility and comfort: warm in winter, cool in summer,” says Westwood, one of the Campaign for Wool’s most ardent supporters, in a statement. “I do believe that because it is such a luxury fabric that its status will increase. People will not want man-made fibers anymore and luxury will be seen in the great traditional, natural, fibers.”

“Wool is one of the world’s great natural fibers, famous for its versatility and comfort,” says Vivienne Westwood.

Wool Week may have gone global this year with a litany of events spanning Berlin, Madrid, Amsterdam, Oslo, New York City, and Tokyo, but British wool on British soil is still, as it should be, the center of attention. Upscale department store Harvey Nichols, for one, will be commemorating the occasion with an installation of bespoke wool handbags from brands such as Anya Hindmarch, Christian Louboutin, Alexander McQueen, Vivienne Westwood, and Burberry. The bags will be auctioned off at the end of September to benefit the Prince’s Countryside Fund, which seeks to improve the sustainability of British farming and rural communities.

+ Wool Modern