Bracing yourself for the flagrant display of American consumerism that is Black Friday? Consider Worn Wear a little mental palate cleanser. Presented by Patagonia, the short film is a celebration of the things we already own. Directors Keith, Lauren, Chris, and Dan Malloy as they journey with viewers to an off-the-grid surf camp in Baja, Mexico; a family’s maple-syrup harvest in Contoocook, Vt; and an organic farm in Ojai, Calif.; as well as into the lives of an award-winning skier, a National Geographic photographer, and a legendary mountain climber as they describe the well-worn pieces of Patagonia clothing embedded in their lives.

BUY NOTHING DAY

To reclaim Black Friday, 15 Patagonia retail stores across the country will be hosting “Worn Wear” parties, where participants will be able to watch the film, taste the new Patagonia California Route beer by New Belgium Brewery, enjoy food and live music, as well as learn how to repair their old Patagonia gear with free step-by-step instructions from iFixit.

To reclaim Black Friday, 15 Patagonia retail stores across the country will be hosting “Worn Wear” parties.

If you must partake of a purchase, make it Patagonia’s “Expedition” sewing kit ($30), which includes a machined aluminum awl, heavy-duty needles, various selections of thread, and patch material.

Worn Wear, Yvon Chouinard, Black Friday, Cyber Monday, Thanksgiving, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion films, Patagonia, Keith Malloy, Lauren Malloy, Chris Malloy, Dan Malloy

+ Worn Wear

+ Patagonia