“When you go to make a purchase, take a look at the product and ask yourself: ‘am I being cheated?’ If a product from a ‘fast fashion’ chain is falling apart before you’ve even bought it, it’s not a deal. It’s the fast-fashion company trying to get you to buy something that is quick on trend but slow on quality.”

—Maxine Bédat, co-founder of ethical e-tailer Zady, speaking to Fortune on Friday about fast fashion’s focus on quantity over quality.