Elon Musk is the idea man behind Paypal, Tesla, SpaceX, and the Hyperloop concept, and now he has another big idea. While stuck in traffic on December 17, Musk tweeted something most people have thought at one time or another, saying he was “going to build a tunnel boring machine and just start digging…” Although Musk is widely known as the source of some pretty wild ideas, this one could become reality as easily as some of his other concepts (like reusable rockets). In fact, he followed up the first tweet with a second, pledging he is “actually going to do this.”
With this announcement, Musk hints at launching what Autoblog hilariously referred to in a headline as “a boring company,” and they’re not wrong. Musk actually said the tunnel venture “shall be called The Boring Company” and already has a slogan suggestion: “Boring, it’s what we do.” Playing to the thousands of Twitter users who liked and retweeted his plans, Musk even updated his bio on the platform to read: “Tesla, SpaceX, Tunnels (yes, tunnels) & OpenAI.”
If necessity is the mother of invention, putting an ambitious and accomplished serial entrepreneur in heavy traffic may be necessity’s cousin. As with many of Musk’s wild ideas in the past, these Twitter posts seem fairly casual – but it’s also well known that America’s favorite super villain tends not to say things he doesn’t mean. So, we could very well be on the verge of hearing more about the future of U.S. vehicle travel from the man who has been working to revolutionize that very field for several years with fully electric luxury cars that are, as of right now, nearly capable of driving themselves. Who knows what will come next. Perhaps Musk will sponsor a technology competition for his under-road boring experiment, just like he did in the early stages of the Hyperloop development.