Eco-conscious skincare connoisseurs often face a dilemma. We know single-use products cause unnecessary waste, yet the sheet mask craze shows no sign of stopping. It’s easy to see why sheet masks remain popular; when you can simply rip open a package, slap on a mess-free sheet mask and go about your day, it’s hard to go back to multi-step wash-off or peel-off masks. Still, few people would argue that the convenience and skincare benefits of sheet masks outweigh the environmental harm and extra waste these products create. Offering a solution to this puzzling problem, ESW Beauty‘s Raw Juice Cleanse Sheet Masks will help your skin without harming the environment.
What is ESW Beauty?
Started by Elina Sofia Wang, ESW Beauty began as part of Wang’s search for a cleaner lifestyle. While struggling with health issues, Wang started drinking raw juices and exploring clean beauty options. Unable to find sheet masks that suited her needs, the ESW Beauty founder decided to make her own. By combining a non-toxic, cruelty-free and eco-friendly formula with Wang’s love for raw juices, the Raw Juice Cleanse Sheet Masks were born.
What goes into an eco-friendly sheet mask?
As the ESW Beauty website so eloquently states, “Our mission is to develop beauty products made with clean, ethically-sourced, and sustainable ingredients. We firmly believe product formulation and ingredients should be held to a higher standard.” What does this mean for ESW’s sheet masks? First, it guarantees that each mask’s formula prioritizes clean ingredients. That means no parabens, phthalates, synthetic fragrances or dyes, formaldehydes, alcohol, silicones or animal-derived ingredients.
No animal-derived ingredients ensures that these sheet masks, both the serum and fabric, are fully vegan. As a company of animal lovers, ESW Beauty also keeps its products cruelty-free, pledging to never test on animals. This dedication to vegan and cruelty-free formulas earned ESW certifications from both Leaping Bunny and PETA.
But what about the waste issue with sheet masks? To minimize single-use sheet masks’ environmental impact, ESW takes a two-fold approach. Starting with the packaging, ESW’s mask pouches use recyclable low-density polyethylene (LDPE), a material that, while plastic, has been found by a Danish Environmental Protection Agency study to produce the smallest environmental impact among alternatives such as paper, bioplastic and cotton. Once you open the pouch, the mask itself uses a material called cupra (also known as cupro), a sustainable and biodegradable fabric made from cotton linter, which is usually discarded as waste during cotton processing.
Reviewing the sheet masks
Packaged in an inviting white and blue box, a free editorial sample of ESW Beauty’s Masking & Juicing Essentials Set arrived at my door for review. After unboxing, I surveyed the exciting products inside. The eco-friendly beauty and skincare field isn’t typically known for eye-catching aesthetics, but ESW’s clever designs eschew the industry-standard brown and green color scheme in favor of something more fun. The colorful, bottle-shaped mask pouches not only fit with the raw juice theme but are also a delightful addition to my bathroom counter.
Masks aren’t the only treats this kit has in store. In addition to a box of all five sheet masks in the Raw Juice Cleanse line, the full Masking & Juicing Essentials Set includes a clear tote bag, canvas sheet mask travel pouch, clear glass bottle and sprout headband. Right now, ESW Beauty is also including free stickers with every order.
While the clear tote, canvas pouch and glass bottle are all cute and handy parts of the set, I was most excited for the sheet masks (obviously) and sprout headband. Before trying out the masks, I slipped on the soft sprout headband to keep my hair out of my face. The headband’s soft material might cause it to slip down your head if you have fine-textured hair, but for me, it did a good job of staying in place.
Upon first trying out one of the masks (the delicious-sounding Strawberries & Cream Soothing Raw Juice Mask), I was pleased to find that it included plenty of serum. No dry masks here! The soft mask material is a great vessel for the serum and contoured well to my face for the entire 20-minute application time. As the weather turns colder and starts drying out and irritating my skin, this mask and The Pink Dream Moisturizing Raw Juice Mask were my favorites for helping my skin recover and look healthy again.
But what if your skin needs some extra, targeted attention? If you need a rejuvenating boost, the Pineapple Bliss Revitalizing Raw Juice Mask can help get your skin glowing again. I also enjoyed the Deep Detox Pore Control Raw Juice Mask‘s slight tingle; I could feel the mask working and appreciated how smooth my skin felt afterward. As a baby-faced 23-year-old, I didn’t expect to see major results from the Green Reset Anti-Aging Raw Juice Mask, but I did notice a slight improvement in the fine lines on my forehead after use. Whether you want something need-specific or simply a luxurious, eco-friendly moisture boost, ESW Raw Juice Face Masks are a choice that your skin and the environment will thank you for.
Images by Grae Gleason / Inhabitat
Editor’s Note: This product review is not sponsored by ESW Beauty. All opinions on the products and company are the author’s own.