Athens-based 314 Architecture Studio have reimagined the industrial-era greenhouse in a publicity campaign for a local fresh juice company, Bfresh Spitiko. Using the traditional greenhouse architecture form as inspiration, the architects created the stunning prismatic structure as an architectural representation of the natural drink company’s ethos of clean living.
Bfresh Spitiko is a fruit juice company that creates its products based on traditional local recipes. Their juices have no preservatives or chemical additives, and are literally made by hand. This commitment to providing all-natural, locally-grown products was the inspiration behind the stunning glass design.
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The greenhouse pavilion structure consists of a metal wireframe filled with triangular glass panels of various sizes and arched openings. The tall slanted roof is covered in prismatic panels that add an extra shimmer to the structure. Adding to the project’s dramatic presence, the renderings show the glass box set in a lush greenscape with ethereal lighting, further putting the focus on the company’s all-natural products.