Any car owner knows that the inside of a vehicle can get really “aromatic” over time, especially if pets and kids are regular passengers. Fortunately, a group of young entrepreneurs has a solution to this problem: a sustainable charcoal filter they’ve named Purggo. Charcoal is used around the world to remove noxious particles from both the water and the air, and now it can be harnessed to spruce up your car as well. With a German-engineered and patent-pending design, Purggo adsorbs and eliminates odor, is fragrance- and allergen-free, and lasts more than 365 days in the car.

Purggo 3

It’s likely that most of us have had the less-than-pleasant experience of traveling in a “fragrant” car. (That’s a polite way of describing the experience of being trapped in a vehicle that reeks of a combination of wet dog, decomposing takeout, and gym socks.) All the upholstery and fabric linings in cars can absorb revolting odors rather effectively, and the hideous air fresheners that some folks use in their cars just mask (or add to) the stench. What better way to exacerbate the problem than by slathering faux vanilla or eye-searing pine over it?

The Purggo 100% all-natural bamboo charcoal car air purifier was launched on Kickstarter today, and is an ideal way to freshen your car’s interior without any chemicals or nauseating fragrances. Purggo works 24/7 passively and lasts more than 365 days in the car: the world’s longest lasting car air eco-purifier. This purifier is also made with eco-responsibility in mind—bamboo is one of the most renewable natural resources in the world, and can grow as much as 40 feet in just a few months. Hemp, the fabric used to make the outer layer of Purggo, has a much lower environmental impact compared to cotton. At the end of its life cycle, consumers can recycle the product back into the earth as a rich and natural fertilizer for the garden.

“After sickening experiences with Febreze, we were inspired to create Purggo to help ourselves and our friends. Purggo works slower, but is 10 times safer.” – Mark Zhang, Purggo Co-Founder

If you’re interested in backing this project, check out their Kickstarter page!

+ Purggo Kickstarter

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