Take that, plastic! France has announced that it plans to make bottles made with recycled plastic less expensive than those made from new plastic, part of a larger plan to intensify regulations on plastic use. Other aspects of the plan include increasing taxes on landfill and lowering the value-added tax on recycling activities.

Continue reading below
Our Featured Videos

Related: Coca-Cola rewards recycling in the UK with half-priced theme park tickets

According to Junior Environment Minister Brune Poirson, the French government will introduce further specific measures to address the problem of plastic pollution. “We need to transform the French economy,” she said. “We are launching a movement that will be scrutinized and followed by our European partners.”

Part of this movement is a plan to reduce the price of products packaged in recycled containers by up to 10 percent. The discount-premium system encourages its consumers to recycle by making sustainability the more affordable option. “Tomorrow, when there is a choice between two bottles, one made with recycled plastic, the other not, the first one will be cheaper,” Poiron stated.

Related: Dominica makes historic pledge to combat plastic pollution

Currently, France has the second-worst recycling rate in Europe, with just 25.5 percent of its plastic packaging waste recycled. By comparison, Germany and the Netherlands recycle about 50 percent of their plastic waste. Nevertheless, the French government plans to change its plastic recycling rate to 100% by the year 2025, with the recent announcement marking the first steps toward this goal.

Veolia and Suez, recycling powerhouses in the French market, have long been calling for the regulation changes, which would provide a boost for business. Retailers have also joined the cause; for example, French company E.Leclerc has pledged to eliminate the sale of throwaway plastics and replace them with more eco-friendly alternatives, such as bamboo, and is testing a loyalty point system for customers who deposit plastic and glass bottles in some store outlets.

+ Eurostat

+ Le Journal de Dimanche

Via Reuters