Known as The Fashion Pact, a group of 32 major luxury brands, labels and companies, such as Adidas, Burberry, Kering, Hermes, Nike, Prada and Puma, shared its ideas to improve sustainability in the fashion industry at the G7 summit from August 24 to 26.
While addressing French President Emmanuel Macron on Friday, some of the pact’s members said they would focus on using other options in their work in order to protect forests and minimize plastic usage.
At the summit, Burberry CEO Marco Gobbetti said, “We know that one company cannot solve the environmental challenges facing our planet alone, and we believe in the power of collaboration to drive real change.”
Some of the pact’s ideas include pledging to 100 percent renewable energy for operations by 2030; removing microfiber pollution; boosting biodiversity and creating eco-friendly agricultural, mining and forestry processes; and cutting back on single-use plastics in packaging by 2030.
The fashion industry initiative came to fruition in early 2019, when Macron asked François-Henri Pinault, the CEO of Kering Group, which owns Gucci, Saint Laurent and Alexander McQueen, to form a coalition that discusses how the industry’s current practices impact the environment.
Pinault talked about his ideas for the coalition at the Copenhagen fashion summit in May, according to The Guardian. “This has nothing to do with competition,” he told delegates at the time. “It’s a matter of leadership. Alone it is useless, you have to work with your peers. We might not succeed, but we will achieve more than not doing anything.”
Several key fashion companies have been criticized for not addressing recent wildfires in the Amazon rainforest, despite donating millions of euros toward the restoration of the Notre Dame. Macron described the situation in the Amazon as an international crisis on Friday and said he wanted it to be addressed as a key issue at the 45th G7 summit.
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