Today GE unveiled their latest energy-efficient light bulb – a unique, new incandescent-shaped bulb that combines the instant brightness of halogen technology with the energy efficiency and longer lifespan of compact fluorescent (CFL) technology. This trifecta of lighting tech is a major step towards providing energy-efficient yet ambient, comfortable indoor illumination. North America will soon be seeing things in a whole new light!

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The new bulb is anticipated to launch in the U.S. and Canada next year, and it will be offered to consumers under the GE Reveal and GE Energy Smart Soft White labels. Each new hybrid halogen-CFL bulb features a halogen capsule inside which comes on instantly, allowing the bulb to operate noticeably brighter in less than a half a second. Once the CFL has come to full brightness the capsule automatically shuts off.

GE scientists have also engineered the bulb to operate with an exceptionally low level of mercury: 1 mg. Currently available CFLs range from 1.5 mg to 3.5 mg. The hybrid halogen-CFL bulbs will be RoHS compliant and offer eight times the life of incandescent bulbs (8,000 hours vs. 1,000 hours).

First to launch will be 15-watt and 20-watt hybrid halogen-CFL bulbs, which will replace 60-watt and 75-watt incandescent bulbs, respectively. Prices and store availability will be announced in the coming months.

+ GE Consumer Products