Hardwood floors improve the aesthetics of just about any home, but what if they could also purify the air? Lauzon Distinctive Hardwood Flooringhas unveiled a groundbreaking new product called Pure Genius that comes with a built in air purification system. Using brand new technology, this “intelligent flooring” continuously breaks down airborne toxins to generate a flow of pure air that makes living spaces a whole lot healthier.

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So how does Pure Genius Work? Using patented titanium dioxide technology, the specially-formulated flooring decomposes bacteria, viruses and moulds, and reduces potential carcinogens by constantly transforming toxic airborne particles into harmless water and carbon dioxide molecules.

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Priscilla Bergeron, Lauzons’ Communication Manager, says that indoor air is often five to 10 times more polluted than outdoor air. “Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma,” she adds. After 30 days with Pure Genius flooring installed in the home, formaldehyde levels can drop to levels that are six times lower than the average amount found in a typical home. On a slightly smaller scale, Pure Genius also helps reduce lingering odors in the home. Pure Genius is now available at stores across the United States.

+ Lauzon Distinctive Hardwood Flooring

Images via Lauzon