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Chiharu Shiota, Gucci, Gucci 4 rooms, Japanese artist, japanese artwork, yarn, yarn art, Ginza, Tokyo, Tokyo art galleries, floral pattern, pattern, patterns, Alessandro Michele, art installation

Born in Osaka and currently based in Berlin, Chiharu Shiota is well-known for her passion of wrapping objects and spaces with red or black thread. In the case of Gucci, her artistic gesture intends to reinterpret an emblematic pattern designed by Gucci’s creative director, Alessandro Michele. The room is fully immersed in a bicolored motif of branches, leaves and flowers. The red yarn spreads in every direction, transforming the brand’s flat print into a three-dimensional universe.

Related: Thousands of keys strung from blood-red yarn evoke Japan’s Great Tohoku Earthquake

Symbolically, Shiota’s red tangle expands over tapestries embracing everything from fashion accessories to furnishing and décor. In a way, this room is a statement of Gucci’s global image applied in an entire all-embracing scale.


Chiharu Shiota’s Herbarium installation is a part of the Gucci 4 Rooms exhibition on the 7th floor of Gucci’s Ginza building. The program includes four visionary rooms curated by four different artists called to express the inventive spirit of the house. It will run through November 27, 2016.

+ Chiharu Shiota

Images via Maria Novozhilova for Inhabitat