Although Gucci seems like a serious luxury brand, it knows when and how to downplay its unapproachable reputation. In an effort to become closer with "terrestrial life," the label created a free art installation inside its Ginza boutique in Tokyo. The Herbarium Room is an eerie work of art curated by Chiharu Shiota comprising a simple room entangled in blood-red yarn.
Born in Osaka and currently based in Berlin, Chiharu Shiota is well-known for her passion of wrapping objects and spaces with red or black thread. In the case of Gucci, her artistic gesture intends to reinterpret an emblematic pattern designed by Gucci’s creative director, Alessandro Michele. The room is fully immersed in a bicolored motif of branches, leaves and flowers. The red yarn spreads in every direction, transforming the brand’s flat print into a three-dimensional universe.
Symbolically, Shiota’s red tangle expands over tapestries embracing everything from fashion accessories to furnishing and décor. In a way, this room is a statement of Gucci’s global image applied in an entire all-embracing scale.
Chiharu Shiota’s Herbarium installation is a part of the Gucci 4 Rooms exhibition on the 7th floor of Gucci’s Ginza building. The program includes four visionary rooms curated by four different artists called to express the inventive spirit of the house. It will run through November 27, 2016.
Images via Maria Novozhilova for Inhabitat