Making environmentally conscious consumer choices can be difficult when walking down supermarket aisles awash with hyper-marketed products. Enter GoodGuide, who has just released a new barcode scanning iPhone application that gives shoppers the power to seek out socially conscious products, right in the palm of their hand.

sustainable design, green design, iphone application, barcode scanner, green technology, GoodGuide iPhone App

Just like the GoodGuide website, the new barcode scanner application draws from a wealth of independent, scientific information on the health, social and environmental performance of more than 50,000 consumer items and companies to provide instant product ratings to shoppers. GoodGuide licensed Occipital’s state-of-the-art RedLaser barcode scanning technology for its new application.

Simply by scanning the barcode with an iPhone, consumers can find out the nitty-gritty details of their favorite personal care, household chemical, toy and food products. Wondering whether that household cleaner you’re eyeing is toxic? Just scan it! Shoppers even help pick the products to be rated next based on which ones they scan most frequently. Best of all, GoodGuide’s newest application is available for free from Apple’s iTunes App Store.

+ GoodGuide