Skincare products often get a bad rap for negatively impacting the environment. From plastic packaging to chemical ingredients, they may help skin but put a heavy burden on the planet. Until now. Haeckels has developed a zero-waste option that solves both the waste issue and those under-eye bags.
Called Bio Restore Membrane, this under-eye mask is created using a base of jellied algae called agar, which is then combined with aloe vera, hyaluronic acid, cucumber and witch hazel. These ingredients are specially selected to be all-natural while working to plump, soothe and hydrate the delicate under-eye area. Once the ingredients are blended, the science really kicks in as the mixture sits for three weeks, growing like yeast-fueled dough. Then the liquid concoction is dehydrated and laser-cut, creating a one-month supply of 18 masks. The company states that frequent use produces the most consistent results and suggests applying the water-activated under-eye masks a few times each week and before events.
The Bio Restore Membrane is made to order, and customers can track their beauty masks throughout the process, receiving information when the membrane is created and weekly updates regarding its growth.
Environmentally speaking, this process confronts several issues within the skincare industry, including waste. Because many products end up in the landfill due to overproduction, the made-to-order platform eliminates excess product on the shelf. In addition, both the product and the packaging are zero-waste. The membrane will biodegrade after use and disposal. The same is true for the compostable glassine sack in which the masks are shipped. Plus, the company is committed to carbon-neutral shipping.
This isn’t the first time Haeckels has shown its innovative capabilities. The wellness brand recently won a Wallpaper* Design Award for its mycelium and seed-paper packaging.
Images via Haeckels