Bright orange reflective vests might keep bicyclists and pedestrians safe at night but they don’t exactly scream cool, which often discourages their use. Enter Halo Belt 2.0 — the glowing LED, USB rechargeable safety device that can be worn as a belt or shoulder strap. When the San Francisco startup Halo Belt Company launched its original Kickstarter campaign in 2012, there were immediate design comparisons to the illuminated characters in the 1982 Disney science fiction film “Tron.” The latest version continues the “Tron” theme with a redesign that is brighter and at a lower price point compared to the original Halo Belt that retailed at $85. The new and improved Halo Belt 2.0 can be purchased for a $37 Kickstarter pledge that includes free shipping.

“We wanted to design and create a product that made safety appealing to today’s generation. Not only does safety need to have functionality, it needs to be able to connect with society’s culture, lifestyle, and personality,” says Halo Belt Company founder Vincent Pilot Ng.

The Kickstarter page cites a UN report that more than 270,000 pedestrians are killed on the roads every year. Also, in the U.S. a pedestrian is killed on average every two hours and injured every eight minutes in traffic crashes. While the Halo Belt doesn’t make up for the need to change transportation infrastructure that has for years put motor vehicles above the safety of pedestrians and bikers, the goal of the company is to save lives regardless of government initiatives to make the streets safer for everyone.

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Halo Belt 2.0 is designed for “law enforcement, highway patrol, military, roadside safety, jogging, cycling, hiking, child safety, or just about any avenue where visibility is a top priority,” according to its Kickstarter campaign, which has blasted through its $10,000 target — raising more than $42,000 so far.

+ Halo Belt

+ Halo Belt 2.0 Kickstarter campaign

Via Fast Company

Images via Halo Belt

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