Despite a tiny budget and an even smaller space with which to work, F R E A K S freearchitects added a few deft touches to an old Parisian space in order to create Heliocosm - a delightfully refreshing cosmetic store. Since the client is chiefly motivated by producing chemical-free products that are healthy for both people and the environment, it was important for the designers to ensure that the retail space renovation was also green. Step in for more cool photos and a look at what makes this minimalist environment so special.
The newly renovated natural cosmetic store on Herold Street in Paris is a long 100 square meter space, elongated even further by F R E A K S freearchitects’ swift interventions. The first and last rooms are linked by a simple rectangular timber tunnel that holds display cases and storage space, while a cutout on the side makes room for a salvaged antique table.
Heliocosm’s main service is offered in the front room on a long table, where guests are encouraged to mix their own cosmetics with the help of trained tutors. The back room, on the other side of the timber tunnel, offers up a single couch, a dressing table and a large alpine print that aggrandizes a small space. All of the walls are painted in cool-mint, which gives off an almost icy sensation that is also deeply invigorating.
Photos copyright © David Foessel