Zipcar, the world’s leading car sharing network, has announced that Honda will be Zipcar’s preferred automaker with a focus on hybrid and electric vehicles. The new partnership will give Zipcar members more access to Honda’s low-emission, fuel efficient vehicles like the Honda Insight hybrid, Fit electric vehicle and the upcoming Accord plug-in hybrid.

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“The future of mobility is being shaped by economic forces, evolving technology and global trends, from increased urbanization to concerns about climate change to how the newest generation of drivers thinks about transportation,” said Scott Griffith, chairman and CEO of Zipcar. “This win-win partnership with Honda adds to Zipcar’s array of smart and sustainable transportation options and by introducing Zipsters to Honda’s newest hybrid and electric vehicles we can help increase overall awareness of these exciting new technologies.”

Zipcar members consistently rank Honda vehicles as their most favored vehicles in Zipcars fleet, so this new partnership will give members even more access to the vehicles they want. More Honda Insights, Civics and CR-Vs will be added to the lineup. This fall the all-electric Honda Fit EV will be available with its 76 mile combined city/ highway range and early next year, the all-new 2013 Accord plug-in hybrid will also be available to Zipcar members. The Accord plug-in hybrid uses a two-motor hybrid system that continuously moves between three different modes: all-electric with a 15 mile range, gasoline-electric and direct-drive that maximizes driving and fuel efficiency during city driving.

“As the car sharing market leader, Zipcar is the best choice for us to showcase our newest energy-efficient transportation technologies, given the strength of their brand, their tech-savvy, conscious and connected members and the geographic reach of their operations,” said Steven Center, vice president of the Environmental Business Development Office at American Honda.