This week Honda introduced its connected car and automated driving technologies at the 2014 ITS World Congress in Detroit. Marking the first-ever U.S. demonstration of Honda’s automated driving technology, the automaker also highlighted its latest advancements in vehicle-to-vehicle communication technology. This technology is designed to provide enhanced protection for automobile occupants, motorcycle riders, pedestrians and other road users as part of its dream to create a collision society.

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“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

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Honda’s latest model, the 2015 Acura TLX already uses a monocular camera and millimeter wave radar systems to provide for higher fidelity road sensing and collision mitigation capabilities, including pedestrian detection, steering assist and autonomous emergency braking. But in the future Honda plans to take the technology even further with automated highway driving that has the ability of fully automated freeway entry, exit and lane change maneuvers.

To keep everyone safe outside the vehicle, Honda has also demonstrated its new vehicle-to-pedestrian/ bicycle and vehicle-to-motorcycle communication technology, which can warn both the driver and individuals outside of the vehicle of a possible collision. A new “Virtual Tow” feature also uses connected car technology to empower a driver to assist another driver in distress. The driver in need of assistance is able to alert surrounding vehicles to their need, at which point an assisting driver can virtually link up and “tow” the vehicle – with the trailing vehicle taking its driving cues from the lead vehicle via connected-car (V2V) technology and automated system.

+ Honda