Smart business owners realize that good customer service is more than simply a drain on resources — but is a great marketing strategy to differentiate from competition and build brand loyalty. Companies like Zappos have proven that excellent, pro-active customer service is a cost-effective way to acquire and retain customers to quickly grow a business. But in the age of Twitter and Facebook, it is not enough to simply respond to customers when they have a problem — businesses these days need to be proactively engaging with their customers BEFORE they reach the point of calling a 1-800 number. Some forward thinking businesses (including our much-loved webhosting provider Liquidweb) have taken this idea to heart and developed robust social media outreach strategies. Here are a couple great examples of how to build your business using proactive social media outreach.