What’s even more amazing is that Erdélyi has improved upon a design that, in the mind of this writer at least, was near perfect. Her designsees an egg carton made from a single piece of cardboard, that cleanly flips open and closed whilst maintaining a compact footprint. Not only is the new egg carton stackable, but it also uses less material, bringing down costs.
“My goal was to design an innovative package using a small amount of material.” said Erdélyi to The DieLine.com. “It’s made of natural microwaved carton and consists of one piece. The eggs placed into ellipse-shaped cuts. The consumer can get the eggs by the turning of topside.”
Otília Erdélyi is currently studying for her master’s degree at Moholy-Nagy University. She hopes that the elliptical cutouts will enable customers to still check their eggs, whilst providing merchants with a more economical and environmentally friendly form of packaging.
Of course, there is the concern that the design leaves the eggs exposed to outside elements, which would damage them in transit. However Erdélyi is convinced that her design provides enough protection, especially if it is stored the right way up. Hopefully, we’ll see this eggs-cellent design on our shelves very soon. For our part, it has made us rethink about what could be potentially redesigned. If the egg carton can be improved upon, how about things like the milk carton or margarine tubs? Design students, the gauntlet has been thrown down. Dare you pick it up?
+ Otília Erdélyi
via The DieLine.com