Ikea’s been playing with augmented reality (AR) for a few years now – in 2014 they released an AR catalog so shoppers could see what furniture would look like in their homes without ever leaving their couch. Now they’re teaming up with technology giant Apple to create an AR app. Leader of Digital Transformation at Inter Ikea Michael Valdsgaard claims this will be the “first augmented reality app that will enable you to make buying decisions.”
Using the app, customers could check out how Ikea furniture looks in their home before they buy a thing. If users do want to buy the pieces, it remains unclear whether they will be able to purchase pieces directly through the app – Valdsgaard said that’s the ambition but can’t “promise [the payment facility] will work in the first version.” That first version should be rolling out as soon as fall of this year.
That first AR app will feature around 500 to 600 products so customers can see how they fit in their homes. And Valdsgaard said in the future when Ikea launches new products, they will show up in the app before stores.
Ikea will draw on Apple’s AR expertise to roll out the app. Valdsgaard said it’s not enough to understand sofas to venture into AR – and he said the Ikea app will become the world’s largest AR platform overnight.
Although Valdsgaard indicated technology will be an important element of Ikea moving forward, the AR app doesn’t seem to be a move to phase out stores. He told Di Digital, “The stores are our greatest assets. We have almost 400 of them and we want to complement them in as many ways as possible, through mobile, social media, AR, and third-party e-commerce players. One thing will not replace the other, but we’ll try as many things as possible.”
Via Business Insider