Swedish furniture company IKEA impressed us once again with its announcement on Wednesday that it wants all of the cotton it uses to adhere to Better Cotton Initiative standards. The BCI, a multi-stakeholder organization, of which IKEA is a founding member, is in the process of evaluating a set of draft criteria for “better” cotton in West Africa, Brazil, Pakistan, and India. IKEA admits that it’s not realistic to think that all cotton can be replaced with alternative materials which is why it is so important that they work to increase the availability of more sustainable cotton.