The alternative protein industry is booming and even predicted to take over the animal-based meat market in the next two decades. Leading plant-based protein brand Impossible Foods recently announced it is experimenting with a fish-less seafood product and expects it to be on shelves soon.

The company is best known for patties made from heme-based protein that have surged in popularity and are even available on the Burger King and White Castle menus. Impossible Foods is currently experimenting with using alternative and lab-grown proteins that can be genetically modified to have a seafood-like taste and texture thanks to the heme. Heme is made from fermenting a genetically modified yeast and then injecting it with genetic material from soy plants.

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So far, heme protein is the most successful because of its seafood-like flavor. Impossible Foods used it to make a broth that tasted like anchovies and was part of a paella recipe. Apparently, the results were excellent.

The company’s mission is to eliminate meat from diets in order to save the environment from the devastating meat industry. Agriculture is responsible for 9 percent of all greenhouse gases, and 4 percent of that is directly from livestock. Impossible Foods’ plan is to have a replacement or alternative protein for every animal-based meat option available by 2035.

Impossible Foods is not the first to experiment with a fish-less seafood product. In fact, Good Catch already has an alternative tuna product in Whole Foods, Wild Type has a salmon product grown in labs and Gardein offers fish-less filets at retailers like Kroger and Target.

“The only way we can succeed is to make fish from plants that is more delicious than the fish that’s strip mined from the ocean,” Pat Brown, chief executive of Impossible Foods, said, highlighting the devastating impact that overfishing has on ocean ecosystems and fisheries. The United Nations estimates that 60 percent of the worlds fisheries are overfished.

+ Impossible Foods

Via People

Image via Impossible Foods