Hiromatsu Furniture recently teamed up with designer Yu Watanabe to create the WF series of kids furniture. As if designed by a child, the free-form yet simplistic pieces are sure to inspire creativity in the young and old. Yu Watanabe  is an 80-year old retired professor of design who agreed to emerge from retirement to create these beautiful pieces for future generations. Made-to-order and fashioned out of all-natural pine, each piece in the collection is unique. We can’t get enough of those adorable bunny chairs!

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We spoke with a representative from Hiromatsu and talked about their commitment to sustainable design. They acknowledge that it takes between 100-200 years for a tree to grow to an age appropriate enough to be used for furniture — and that they sometimes use trees that are 500 years old! As harrowing as this may be, they believe that we need to design and build furniture that can be cherished for lifetimes, instead of furniture that is designed to last a couple of years, only to be replaced. The president of the company offers, “Civilization has enriched our lives but it has also battered out souls.” Hiromatsu Furniture believes it is their duty to heal the soul through their designs.

Hiromatsu Furniture has an interesting initiative in which they recycle all of their scraps into these wonderfully tactile SONO Beans, profits of which are donated to the Green Belt Movement. They divulged an exciting new product, SONO Clay, which is essentially potters clay made out of sawdust – a significant byproduct of the furniture making process. Although currently in the development stages, the representative tells us that SONO Clay, when dried, displays a beautiful wooden shine and color. We can’t wait to see samples!

Hiromatsu Furniture is based in Okawa City in Fukuoka Prefecture, Japan, a city steeped in 450 years of woodworking history. Ookawa is Japan’s furniture central with over 1200 furniture companies claiming the land as their home. Hiromatsu stands out of the mix with their diverse and imaginative designs that continue to change and adapt to modern needs.

+ Hiromatsu Furniture