Before you get so squeamish about the medium that you miss the message behind these provocative images, all of the tattoos on the babies in artist Dietrich Wegner's photographs were digitally added using Photoshop. But even though the babies weren't temporarily tattooed or drawn on to produce Wegner's artwork, isn't the final result still unsettling in the sense that the logos are emblazoned across and embedded into them, nonetheless? In modern-day society and culture, it's almost impossible to avoid the inundation of these brands in our everyday lives. Wegner entitled this series of photographs, Cumulous Brand, and of it he states, "Every society accumulates contradictions amidst their ideals... Cumulous Brand is a meditation on how our identities evolve and how we declare them."
Dietrich Wegner “put(s) opposites together in works that feed on the friction between two things that should not make sense together.” He elaborates, “In Cumulous Brand, babies are covered in multicolored tattoos. The tattoos are selected through an interview process with an adult prominent in the child’s life, usually the parents. Each work is a portrait through the logos of the products used, the activities participated in and organizations belonged to throughout this adult’s life.”
In my interpretation, Wegner’s photographs are a powerful reminder that the brands we support as parents, and the way we incorporate these brands into our children’s lives, however subtly, directly, and indelibly impacts them from infancy onward. Which is why it’s so important to make wise decisions every step of the way.
via Kid Crave