With its tagline "Be Wild. Be Free. Beru." as its guide, children's clothing line, Beru Kids was created to help your wild child tackle the urban jungle in impeccable, sustainable style. Made using deadstock surplus fabric, the clothing collection, which includes items for girls and boys, features ultra wearable tops, dresses, and shorts that all incorporate playful design details and are the product of some seriously thought-out ethical manufacturing practices. Read on for how Beru's global influences impacted the brand's creation and direction while keeping the focus local.
While working in public health in South Africa and Tanzania, Sofia Melograno witnessed how ethical fashion ventures in Africa created a market for business opportunities and personal growth. Upon returning home to Los Angeles, she was surprised and moved to find that the poverty that she associated with third world countries was actually present in her own downtown backyard. The upside? Melograno recognized that fashion with a social impact could also have a positive effect in LA, and so she set out to create an ethical fashion brand for kids using fabrics that would otherwise have ended up in the landfill.
Made in LA in small batches to reduce the amount of waste created from their collections, Beru has partnered with a local factory that Sofia visits weekly and that is committed to using sustainable and community-building practices whenever possible. All of this effort is lovely, but we know that how clothing looks and feels is ultra-important as well, and Beru delivers on both style and comfort.
Nature is front and center in Beru’s aesthetic from the fireflies that adorn the Ramona dress to the sweet red sparrows dotting the Paulina blouse to the leopards stalking on the Vince shorts. We love the funky cuts and details that Beru incorporates, like the apron back on the Adriana top and the sweet red buttons on the Molly-Bee dress. The boys line is comprised mostly of basic colors with the tops and shorts crafted from soft jersey and terry fabric. We’re also kind of obsessed with the harem pants and really wish they came in our size. Integral to Beru’s mission is creating clothes that kids can be kids in, so they chose breathable fabrics and a loose fit to encourage movement and play.
On top of all their sustainable production goals, 10% of Beru’s profits from each sale will go towards local LA organizations that focus on children’s education and activities. The brand plans to expand their reach and the places they can help as Beru itself grows. The line currently covers kids ages 18 months to 7 years.