Each August, to celebrate World Breastfeeding Week women all over the country and beyond, gather together, with their babies and hold a huge simultaneous breastfeeding event called The Big Latch On. Back in 2002, 1,130 mothers gathered in Berkeley, California and breastfed simultaneously. Each ongoing year the goal has been to raise the bar and break the record while increasing support in communities for breastfeeding in public. Since 2002, there have been multiple coordinated simultaneous breastfeeding sites both nationally and internationally. In fact, last year, 9,826 nursing mothers were recorded breastfeeding their little ones at 325 sites in 16 countries. This specific breastfeeding event, The Big Latch On, was started in New Zealand by Women’s Health Action in 2005 as part of World Breastfeeding Week. Like other events, The Big Latch On has seen big growth, and if you’re breastfeeding, or even not, this is the perfect event to get involved with this year.

How The Big Latch On works: Breastfeeding mamas and babies will gather together to try to break the record for the most women breastfeeding simultaneously. At each registered location, witnesses will be on hand to count all the mothers that have latched their babies on for one minute at 10:30am. If you’re a breastfeeding mama, all that’s necessary is for you and your tot to show up. If you’re not a breastfeeding mother and you’d like to help, there are still many ways to get involved and support breastfeeding women.

When is The Big Latch On: Saturday August 6, 2011 at 10:30am local time.

Where is The Big Latch On: This event is happening at many locations across the USA and in the rest of the world. You can search for a local event at La Leche League International. If you can’t find an existing event near you, you can register your own event.

+ The Big Latch On

+ Big Latch on Facebook